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Mastering the Complex Sale, Second Edition
Highly-Revised, Loaded with New Content

The Prime Solution by Jeff Thull
Close the Value Gap, Increase Margins, and Win the Complex Sale
Exceptional Selling by Jeff Thull
How The Best Connect and Win in High Stakes Sales
Jeff Thull Keynote Speaker Video Clips
Read Articles by Jeff Thull
Sales and Marketing Strategy
Process and Skills Development for Complex Sales
- Chief Executive
  "Is Value Leakage Sabotaging the Execution of Your Strategy?"
- Forbes
  "Avoid the Commoditization Trap"
- BusinessWeek
  "Jeff Thull Debates Needs vs. Value"
- Booz Allen strategy+business
  "Selling Gets Complex"
- Argyle Journal
  "Why Do Most Sales Integrations Fail?"
- Argyle Journal
  "Help! I'm an MBA and I Can't Be in Sales!"
- Article in Strategic Account Management Association's (SAMA) Quarterly Journal Velocity
  "Why Diagnostic Conversations are the Optimal Source of Differentiation"
- Article in Sales and Service Excellence
  "Sales and the CEO"
- Article in Strategic Account Management Association's Velocity
  "Collaboration to Bridge the Value Gap"
- Article in Chief Learning Officer Magazine
  "Motivating Sales Forces with Enhanced Learning"
- Article in Transaction World Magazine
  "Master Complex Sales without Giving Away the Ball Game"
- Article in The KIP Business Report
  "Entrepreneurship Blueprint: Mastering the Complex Sale"
- Article in TAG Channel Partner News
  "Ten Timely Tips for Mastering the Complex Sale"
- Article in TAG Channel Partner News
  "How to Prevent Unpaid Consulting"
- Interview with Jeff Thull by Management Consulting News
  "Selling Professional Services. Develop a Winning Sales Process."
- Interview with Jeff Thull by SoftwareMarketSolution - Part I
  "The Three Eras of Selling. Going for the No."
- Interview with Jeff Thull by SoftwareMarketSolution - Part II
  "Diagnostic Selling: Discover. Diagnose. Design. Deliver."
Listen to Jeff Thull Live on Internet Radio
- Sales Talk with Russ Lombardo
  "How the Best Compete and Win in High Stakes Sales"
Alignment with Jeff Thull:
- Harvard Business Review: Diagnostic Thinking video

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